Sales is like polishing turd.
At least, it feels that way from the inside.
From the outside, it must never show. From the outside, it must look professional.
The product will never live up to your internal expectation. You built it and you know the ins and outs. It will always be a turd no matter what it looks like from the outside. No matter how well you polish, you will always see the dirt under the hood. And that's fine.
As we create new products, we cherish creativity and innovation at the cost of something else. The founder has a novel idea that brings value to the market. She combines skillset with creativity and puts her own skin in the game.
The corporation used to have that, too. It was once a founder with a great idea. But today, the turd is hidden elsewhere. Today, it's someone else's problem.
No company is perfect. No product is finished. No team is perfectly organized. Yet, the promise meets the expectation with a job well done.
It always starts with polishing turd.