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Safe choice

Change doesn't happen with safe choices.

Multiple failures are almost exclusively followed by innovation. The sprout of something valuable. The test doesn't teach creativity. The test teaches to be average. The test shows the safe choice.

But we want to go beyond. We set out to do things that might not work. We think about things in ways that are not intuitive. Some of them are even downright dumb and futile. Most of them are shit.

But that's the price you pay if you set out to make change happen. It doesn't happen with the safe choice.

Martin Uhnak