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Above the fold

Why is there so much scrolling on this website?

I’ve been getting this, let’s say, complaint, that people don’t like to scroll around. That people like things above the fold.

Not true. There is enough research to support the fact that people in fact do scroll. They scroll a strong majority of times. Scrolling is one of the most natural interactions on any device now, so no, you shouldn’t worry about people not finding something because it wasn’t on the top.

If you’re interested in reading this, you will search. If you’re not, no amount of text, buttons or arrows above the fold will make you stay. 

And that’s fine. This one is made for those ready to listen. Slowly. And I’m not shouting.

MarketingMartin Uhnak